Finally, the TRUTH about Toning and Firming!
If you have come to this page you have probably been searching in vain for a diet and exercise plan, or perhaps a supplement, that will help you obtain your goals of “toning and firming” your body.
What exactly is “toning and firming” anyway? Is there a specific way of eating a person can follow or a specific exercise regimen that will achieve this goal of “toning and firming” the human body?
The truth may come as a surprise to some…. Before we get to that however, a little about me. Why should we talk about yours truly before we get the facts about toning and firming? The internet is the ultimate venue for information relating to any and all topics. However, people often fail to ask WHO is giving this advice and what is their qualifications and background for that advice.
Before you take advice from a person or web page , no matter what the topic is, check their background , qualifications, and experience levels for giving advice on that topic before wasting your time.
Who am I and why you should listen to me?
My name is Will Brink. I have been a writer, trainer and researcher for nearly 15 years. My articles have been published in a wide variety of publications, including: Muscle Media, MuscleMag International, Lets Live, Muscle n Fitness, Life Extension magazine, Townsend Letter for Doctors, IronMan, Inside Karate, Exercise for Men Only, Physical, Power, Body International, Oxygen, Penthouse, Women's World, Fitness RX, Big, as well as others over the years. Many of my articles can be found on the major fitness/health/bodybuilding web sites, such as bodybuilding.com and hundreds of other sites.
I have written articles on weight loss and supplements of all kinds, HIV, cancer, heart disease, drugs, pre-contest diets, hair loss, and many other topics relating to health, fitness, longevity, and bodybuilding.
Heck, do a Google search on my name and see how many pages pop up. Go ahead, I can wait!
I have a quantifiable proven track record as a published author, consultant, and trainer of both high level athletes and every day people looking to lose fat and get into the best shape of their life.
In my personal training business, I have worked with professional golfers, Olympic hammer throwers, professional bodybuilders, models and fitness athletes of all kinds. I have also advised police departments and Special Forces personnel on nutrition and supplementation.
I've been on various TV shows, quoted in a dozen or more books and have published peer-reviewed studies in scientific journals.
I've been invited to lecture on the benefits of supplements, weight training, nutrition and fat loss at universities and conventions in New York , Boston , Atlanta , Canada and other locations around the U.S.
I'm the author of the best selling book, "Priming The Anabolic Environment", which you can find at any bookstore, or online at Amazon.com or Barnes & Noble.
I write a monthly column called "Intake Update" which can be found in MuscleMag International (MMI). MMI is a well-known magazine that's sold all over the world. You can find it on a shelf in any news stand or bookstore and look me up as proof of who I am.
I run and own the popular fitness, health, and bodybuilding site BrinkZone.com
What I am best known for is my pull-no-punches, no BS approach to giving people objective, fact-based, information they can use to achieve their goals. If I have accomplished one thing in this life it would be that, and I am damn proud of it.
Bottom line, you can count on one hand the number of people who can match my experience in the industry of fat loss. I have been around the proverbial block in the supplement and diet industry and I'm about to spill the beans regarding the facts about “toning and firming.”
That's me in a nut shell. Now back to this issue of “toning and firming.”
Want to know the facts about toning and firming? The no BS truth about toning and firming? I can hear you now “yes Will, what is the truth behind this term I see constantly on the internet, on TV commercials, and in women's magazines?!”
Ok here it is….drum role…there is no such thing as toning and firming. Yes, you read that correctly. The term “toning and firming” is an industry marketing term designed to sell you product, diets, supplements, and programs. It has no actually basis in reality. Let me repeat that for you again
There is no such thing as toning and firming!
How can that be you ask? I will tell you. Your body has no idea or specific mechanism for “toning and firming.” You can gain or lose fat and you can gain or lose muscle. That's it. Those are essentially your choices based on biological reality. Now, if you lose some fat and gain some muscle, you will be more “toned” in appearance and “firm” to the touch, but the body does not know from toning and firming, and that's a fact.
Thus, your goal should be to lose fat (not just weight!) and gain muscle. People who focus on weight loss only often end up a smaller version of their former selves, flabby and with high bodyfat levels. They are neither “toned” in appearance or “firm” to the touch. Why? Because they made the mistake of focusing on the wrong goals of weight loss and “toning and firming” versus what actually matters: losing fat and gaining muscle.
Telling people they need to lose fat and gain muscle to achieve the body they want does not sell diets, supplements, and exercise programs to people; it's not catchy or sexy, but the generic term “toning and firming” sounds perfect for selling all of the above.
Let's be honest here, the fat loss industry is 99% scam and BS, and 1% information you can use. Well you (finally!) hit that 1% that will allow you to achieve the body you want. The URL below is going to take you to my main informational page where the facts will be revealed to you.
I'm going to counter the misleading and contradictory rubbish you've read and tell you the truth about supplements, diet and training, and in addition provide you with some clever tools to help you lose fat. Most importantly , you will learn how to keep it off forever.
So, you now know the truth and the facts about “toning and firming” and what the term means to you. Want to know which supplements actually work and which are a scam and a waste of money? Which forms of exercise are the most efficient and effective? How to eat to permanently lose fat? If you want to take it to the next level go to my web page Fat Loss revealed and begin your journey:
